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We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. This week there are two seminars scheduled for Opt In Master Course.
Seminar One: Tuesday Feb. 28th at 8 pm EST (GMT-5)
Seminar Two: Saturday Mar. 4th at 10 am EST (GMT-5)
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder email on Tuesday, you can just open the icon from your desktop and come on in.
This week's speaker will be Robert Puddy, the owner of Advertising Know How. Robert will be talking about using co-registration services to increase your subscribers.
The article for today's issue was written by Tim Whiston. Feel free to use this article for your newsletter or blog, as long as you include the resource box. If you are a rebrander of Opt In Master Course you may substitute your link for Tim's when publishing this article.
Definition of a 'Lead'
by Tim Whiston
You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good.
I'm being silly of course. I'm sure you have some idea of what this term refers to.:
A 'lead' is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an opt-in form to receive a more detailed explanation of what you can offer via email.
Acquiring new leads on a daily basis should be your top priority. Instead of spending your time and energy trying to make a sale on the front end, put your efforts into bringing new prospects onto your contact list so you can promote your offer to them on a more personal level.
But I really want to focus this article on how you should be collecting these new leads. So I'll get right to the point; capture a prospect's interest by yourself instead of purchasing so-called 'leads' through a third party provider.
Consider
this analogy:
Let's
say I stroll into the local video store and strike up a friendly
convo with that cute young lady behind the counter. She'd recognize
me, because I'm in there renting a new video game at least a couple
of times per month. In fact, I've even pulled a laugh or two out of
her with a few (well rehearsed) jokes. During the course of our
chatter, let's say I ask if she'd like to catch a live band with me
over the weekend (unlikely I'll ever acquire the nerve for this but
it's certainly a nice thought).
Just
for the sake of example, let's assume she says: "Hey that sounds
cool. Give me a call on Thursday and I can tell you for sure if I'm
free."
In
the above scenario, I have just acquired a (hot
)
lead.
To
put this into perspective, let's look at it from another angle:
I
could just as easily pay another employee of the video store to give
me the phone number of the young lady mentioned above. Then, armed
with her contact information, I could call her at home, completely
out of any relevant context, and pitch my offer of a good band and a
meal on the side.
Mind
you, the band in question is a local favorite. And the club where
they will be playing can deliver one of the best hamburgers money can
buy.
But
despite the quality of my offer, how is my target prospect likely to
respond? It's safe to assume I would be in need of a new video store,
as I would most likely be viewed as some type of stalker form this
point forward.
Can
you see what I'm getting at here? If someone whose email address you
have purchased suddenly gets a message from you, and has no bloody
idea who you are, I can almost guarantee they're not going to respond
in a favorable manner.
Purchased
mailing lists work great for big spending companies who can lay out
thousands of dollars on this type of campaign. But for the average
network marketer who is building a business on a far more modest
budget, it simply is not cost-effective to try and play the numbers
game with purchased leads.
Focus
on giving people a good reason to ask you for more information. Once
this request is made, over-deliver on the quality and value of
information that you provide, and start building a real relationship
with your new lead.
This
business is personal. So don't get sucked into some scam that
promises to build your prospect list by selling you the contact info
of people who have never met you, and probably don't want to hear
from you.
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Tim Whiston is one of the creators of Opt-in Master Course, a complete guide to building and managing a profitable mailing list.
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Great New Benefit for Rebranders
This week again we have added another benefit for rebranders. We have acquired resell rights to the "Nettle 2006". This must be resold for a minimum price of $27. Now we both read and subscribe to "The Nettle" an every other week paid ezine. This volume has some of the best articles from the past year and anyone buying it gets a three month subscription to "The Nettle", resell rights for "Nettle 2006", Impact Pop Up with resell rights and Louis Allport Video Collection (with resell rights). The exception to the $27 minimum is that anyone who has spent $27 or more with our program can be given this product. As each rebrander has already spent that much with us we have sent them the link to the thank you page as a thank you from us.
Anyone that would like to buy this package may do so here or rebrand your copy of Opt In Master Course and we will forward you the link to the thank you page upon receipt of your subscription. (Please allow 24 hours for this to happen as it needs to be manually done).
In response to the many requests we have received, we just created a viral marketing series that is available to each Opt In Master Course rebrander. The new series can be copied and pasted into your responder or, if you use Email Aces, you can simply have the five part email series imported into
your responder automatically.
This mini-course is a great way to warm up your opt-in prospects and open the door for a long, profitable relationship.
There are a few more email series in the works, which will be available for a reasonable fee once they are finished. Also, be on the lookout for a new membership site that provides you with a constant flow of powerful content for your own e-courses and newsletters.
And don't forget, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. We never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to six list-building splash pages and your own Opt In Master Course sales page that sends prospects straight to your autoresponder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
