Thanks for subscribing to the Opt in Master Course.
We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week's conference:
Date and Time - August 15, 2006 8pm edt
Robert Puddy of Focus 4 the Future will be our special speaker this week. He will discuss how to use co-registrations to build your list.
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.
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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.
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Can you really buy subscribers for a profit?
by Mike Paetzold
Sounds like an oxymoron doesn't it? Buy subscribers and profit in the same sentence. After all if you spend money how can you profit?
It depends on how you have set up your sales system.
If you have built an email series that converts subscribers into a few sales then you know what you can spend to fill the top of the funnel.
Setting up this kind of system can allow you to rapidly increase the size of your list with almost no effort once you have set things up.
Here is how it can work for you.
Spend a few dollars on some co-registrations and add them into the series that you have set up. As they go through the system you will have one or two that will buy something. If those purchases make your more money than you spent for the initial influx of subscribers you have now actually made money by buying subscribers.
Now I tend to buy co-registrations from Advertising Know How and with my system I have proven that if I buy $40 of credits I average about 75 subscribers that actually verify and stick in my system.
That makes my average cost per subscriber about $0.53.
The thing is that by the time these 75 subscribers have completed the series I have usually netted $52.75 on average or about $0.70 per subscriber. It means that on average I make $0.17 for each subscriber that I buy.
Now do I make exactly $52.75 or get exactly 75 subscribers. NO!
But the thing is that sometimes I only make $25 and get 62 subscribers and other times I make $93.00 and get 104 subscribers. That is both ends of the spectrum for me.
Over the course of the last 6 months the average numbers are what has happened. I track everything and that allows me to know that I can spend a few dollars, add subscribers for no effort and usually turn a profit within a few weeks. This allows me to reinvest that money in more new subscribers and start the process all over again.
That doesn't take into account any future money these subscribers will earn me in the future.
The key is to track and tweak your email series until you can make it pay. Then just keep filling the top of the funnel.
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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.
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A quick update on Responder Series. If you use AWeber as your autoresponder you can now transfer the series for sale there directly to your autoresponder. I have also added an additional service - Custom Email Series. If you need a series on a specific topic or maybe for your squeeze page for your product click the link and fill out the form to get a free quote.
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Viral Tool Set will be increasing in price this week. If you have been considering getting your own viral product this will be your last chance before we raise the price. There are only two more spots left at this price. Check out Viral Tool Set today. .
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The lastest edition of The Nettle is now available for download. You may get your free copy here. The lead article is about the word cloud sites and their value. I have set up a section in the Opt In Master Course Forum for The Nettle so that you can discuss that and anything else you find of value in it.
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Last Thursday, I launched a new product, Word Press Made Easy. If you have considered creating a blog on your domain, and you really should be, you should check it out. It will save you time and frustration.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
