Thanks for subscribing to the Opt in Master Course.
We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. This week there are two seminars scheduled for OMC.
Seminar One: Tuesday Feb. 7th at 8 pm EST
Seminar Two: Wednesday Feb. 8th 10 am EST
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder email on Tuesday, you can just open the icon from your desktop and come one in.
The topic of these seminars will be the importance of tracking your results, and the speaker will be Mike Paetzold. A good tracking and testing regimen is essential for the success of any marketing plan,
and Mike has a great deal of knowledge in this area.
Be sure to clear your schedule for at least one of these conferences. And it would be very wise to drop your subscribers a note and urge them to join you there. A lot of knowledgeable people show up to these meetings, so
here is the perfect opportunity to ask questions and learn from people who are 'walking the walk' so to speak.
This week's article was written by Tim Whiston. Feel free to use this article for your newsletter or blog, as long as you include the resource box. If you are a rebrander of Opt In Master Course you may substitute your link for Tim's when publishing this article.
Managing your Mailing List
by Tim Whiston
I subscribe to quite a few different email lists. I receive newlsetters, links to ezine sites, special sales bulletins, articles on self improvement, and even regular updates on the progress of my favorite science fiction pictures. I'm a big fan of information, and thanks to electronic mail, I can receive loads of it on a daily basis.
It's great to open my inbox and find an insightful article that helps me put a current dilemma into balanced perspective. It's also pretty nice to find that software I've had my eye on being sold at half price to members of the company's mailing list. A well managed mailing list is a valuable service that I'm happy to take advantage of.
On the other hand, I'm less than thrilled when I find a message about viagra from someone who told me their newsletter was going to include some great business tips. I'm also not entirely pleased to receive daily updates on the latest pre-launch hogwash from that guy who offered me the email marketing course. And why, someone tell me,
do so many people insist on sending me the same articles by Corey Rudl or Yanik Silver? A poorly managed mailing list is a sad thing that puts me somewhere between irritation and sympathy.
I mean, someone obviously got my attention, and even convinced me to fill out a form to receive more information. They got off to a great start, and who knows where things could have gone.
If they had offered some legitimate communication instead of a bunch of garbage, I may not have unsubscribed from their list. In fact, if they had given me some quality info and worked to build a relationship with me, I may well have become their next loyal customer.
Your opt-in mailing list is arguably the most important asset you have as a network marketer. It is imperative that you manage this list in a professional, intelligent manner if you plan to build a successful operation.
Here a few things to keep in mind when working your opt-in leads.
- Give them what you offered. If you promote a newsletter that focuses on retail skiing equipment, you are likely to agitate your readers by sending them adverts about big savings on fly fishing gear.
- Be clear about your mailing intervals up front, and make a good effort to maintain this schedule. While additional mailings are sometimes appropriate, sending out "special" notices too often is going to devalue your credibility.
- Always offer your prospects the option of contacting you directly. Let them know on a regular basis that you'd like to hear from them, and give them your personal email or phone number to open up the lines of communication. People will respond much better to someone who is accessible.
- Keep your "pitches" realistic and grounded. An honest recommendation about a product you have used and benefited from is much better than the hyped up "best thing since sliced bread" copy you find in your affiliate program's member area.
- Be yourself! To build a proper relationship, you must be honest about who you are and what you want. Don't worry about trying to impress your readers with rehashed "guru speak".
Email marketing is a great way to build your business. If you apply sound judgement to the management of your opt-in list, you will be rewarded with new relationships and return customers.
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Tim Whiston is one of the creators of Opt-in Master Course, a complete guide to building and managing a profitable mailing list.
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Why Should You Become an Opt in Master Course Rebrander?
It's smart to ask 'why should I' before spending money on a product or service for your business. You need to be sure a monetary investment stands a reasonable chance of paying some type of dividend, right?
In general, there are two reasons I spend money on my business:
- To make more money in return for my investment.
- To gain access to something that allows me to improve the way I run my business.
(which typically results in my earning more money in the long run. Ironic, huh?)
When you make the very wise decision to rebrand your copy of the Opt-in Master course, you are getting the best of both worlds. Here's how.
You'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to five list-building splash pages and your own OMC sales page that sends prospects straight to your autoresponder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
