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Welcome to the Opt In Master Course Newsletter Volume 1 Issue 25 .

Thanks for subscribing to the Opt in Master Course.

We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week's conference:

Date and Time - August 1, 2006 8pm edt

The topic this week will using blogs in your marketing plan.

Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.

Three weeks ago we had Pat Marcello as our special guest speaker. Pat is a published author and writes a couple of blogs. She just released a new ebook that I give my strongest recommendation to "7 Secrets to Writing Killer Articles". She had a great presentation. I have finally figured a way to have these seminars be available to those that can not attend can still hear them.

You may hear it here. Please allow time for it to load as the file is quite large.

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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.

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Are you ready to roll with the punches?
by Mike Paetzold

Are you preparing for the unexpected?

It always seems to happen at the worst possible time. I just sent out a free gift to my subscribers and an hour or so later the network center where my server is hosted goes down due to a power outage.

Hmmm. Whodathunkit? It never ceases to amaze me what Mr. Murphy can do to your business. If you don't take Mr. Murphy and his law into account when you are doing the strategic planning of your business you better start.

Now lets look at just three things that can and do go wrong with an online business.

  • Your computer just dies. Yep machines do that all the time often without any notice.

  • Your server dies. A server is nothing more than a computer that is hooked to the infrastructure of the web.

  • Your isp quits working.

Let's address ways that you can plan for these things.

  • Always have a full back up of your computer preferably done daily. If you are serious about your business having a mirror computer is a good thing. I have a lap top that has everything that is on my desktop. One of the things I am lax on is updating them daily but at least once a week they get synched.
  • Now you can mirror your server on a different host and that is something I am looking at but the easy things that you can do is have backups. If you have a good host they are backing things up also but I never depend on them for that. Every site I own can be wiped clean but each and every one can be put back off of my desk top. The only exception would be the ones using data bases as I only download those weekly. In a worst case scenario only 5-6 days maximum of activity would be lost.

  • Having more than one ISP is mandatory in my opinion. A cheap dial up account can be a life saver if something would ever happen with my cable connection. Wouldn't be nice to deal with but would at the very least allow me to stay in business.

There are lots of other things that can and will go wrong in your business and taking a bit of time to have alternative plans in place before hand can mean the difference between a minor annoyance and a major catastrophe.

Take the time to at least think about the various things that can go wrong and start to make alternative plans now.

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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

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A quick update on Responder Series. If you use AWeber as your autoresponder you can now transfer the series for sale there directly to your autoresponder. I have also added an additional service - Custom Email Series. If you need a series on a specific topic or maybe for your squeeze page for your product click the link and fill out the form to get a free quote.

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The first product from Viral Tool Set has launched. If you would like to see exactly what you can get by using Viral Tool Set check out Steve Ayling's new book. You can get it here.

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As mentioned in the article the lastest edition of The Nettle is now available for download. You may get your free copy here. The lead article is about the word cloud sites and their value. I have set up a section in the Opt In Master Course Forum for The Nettle so that you can discuss that and anything else you find of value in it.

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I did something Saturday that I rarely if ever do. Joined a brand new traffic exchange that hadn't even launched. I have been involved in using traffic exchanges since 2000 and haven't seen a new must join traffic exchange launch since Traffic Pods. The two young men that are launching Link Crews have created more buzz then I have seen in quite a while and won't launch until Tuesday. If you use traffic exchanges regularly you have probably seen many emails on this. I know I did. You can't surf yet but you can join and start to recruit so if you are a serious exchange user this one is worth checking out and you won't hear that from me very often. They also have a very good one time offer so pay attention if you decide to join it.

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Are You Leaving Money on the Table?

OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.

Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.

Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!

There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.

And of course as a rebrander you'll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.

Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.

Thanks for your support and we are here to help you build a profitable list.

Mike Paetzold and Tim Whiston