Thanks for subscribing to the Opt in Master Course.
We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week's conference:
There will be no conference this week.
The 4th of July is our normal Tuesday night and there are some personal things going on with my better half. Due to that we will skip the seminar this week. However, I have been lucky enough to get Pat Marcello to come in next week on the 11th. Make sure to mark your calendars. Pat is an accomplished writer and her previous sessions in our conference room have been pure gold. I am definitely looking forward to it.
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.
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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.
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9 tips to building a relationship with your list
by Mike Paetzold
Now you know that you need a list and have started to build one. The next step is to build the relationship that will make the list profitable. Below are 9 tips to help you get that process started.
1. Unsubscribes are good.
The only way that you will not get unsubscribes to your list is to never send to them. Not everyone will like your personality or writing style. Those that don't will never follow your recommendations so it is not a great loss when they unsubscribe.
2. Be yourself.
Let your personality come through to your list. People will buy from you because they trust you. Try to be something you are not and it will come through to your list and you will never develop that trust.
3. Be informative.
Make sure that you are supplying quality information to your list. Even if you are presenting a product for sale make sure that you are also supplying information. Create the problem and your product as a solution but also let your subscribers learn something about the topic even if they aren't interested in the product.
4. Stay on topic.
If your list is about desserts that should be the topic of your email. Now don't send marketing tips to your dessert list or desserts to your marketing tips list. Yes, there may be a few that have interests in both (I am one and have both types of lists), but the person signed up for a specific topic and you are violating that trust you have worked so hard to create.
5. Only send one item per email unless it is a newsletter.
Sending multiple items to your list can be extremely confusing to them and never get you the action you are looking to get. Make sure that you have a call to action in every email. Never leave your subscriber wondering what you wanted them to do.
6. Always have a reason.
This tends to go with number 5. Make sure that there is a reason for the email that you sent. If you have a purpose then people will tend to keep reading. If they have no idea what your reason is for your email then they will quickly stop reading all of your emails.
7. Track what works.
Tracking is the only way you will know which of your emails works and which don't. This will allow you to improve your emails to your list. Do remember that the only purpose of your email is to create the click through to a sales page. If it does that it is successful whether you sell a product or not. The sale of the product is dependent on the sales page.
8. Use contact information.
You are building a relationship and that is based on trust. Let people know who you are and how to reach you.
9. Be responsive.
If you receive an email from a subscriber answer it. That goes a long way to building the trust that is necessary to create a customer. People buy from those that they trust.
These tips will go a long way towards helping you to build the relationship that is necessary to build a profitable list.
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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.
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If you do not subscribe to The Nettle you may get the latest limited version here. You will get all the marketing articles but not the free downloads and movie reviews that are in each issue. This is a bonus that I purchase for those loyal readers of this newsletter. It is downloaded as a pdf file and you will need a pdf reader like Adobe Acrobat which can be found free by doing a quick Google.
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Most of you that use traffic exchanges have probably seen Stephen Ayer's Traffic Exchange Road Map. If you have not gone there and picked up the free tips from some of the most active surfer's please take the time. Remember, though that the tips are valuable but only if you apply them. This will be the last week this will be posted so if you haven't grabbed the tips do so now.
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A quick update on Responder Series. If you use AWeber as your autoresponder you can now transfer the series for sale there directly to your autoresponder. I have also added an additional service - Custom Email Series. If you need a series on a specific topic or maybe for your squeeze page for your product click the link and fill out the form to get a free quote. By the way as per the article above the buttons now work.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
