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We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week's conference:
Date and Time: Tuesday June 27th 8pm edt
This week we will talk about building a relationship with your list. For the summer we will just hold one seminar a week unless I hear from members to the contrary. If there is an interest in a second seminar please email mike at optinmastercourse.com. I will do a second one if there is enough demand.
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.
The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.
Egg on my face
by Mike Paetzold
What about you?
Now those that are on my list know that I screwed up this week. Was it on purpose? NO. Was it avoidable - absolutely.
Now it was a simple enough mistake. I updated a site to improve conversions and make it easier to use. Of course, I wanted to let people know about it so I did what any good marketer would do.
I told my list about the changes.
However, I violated one of my cardinal rules. Test everything all the time. Boo hiss on the Old Bald Guy. He embraced that bad, bad word that comes back and bites you in the you know where every time.
ASSUME
Yes I know better but all I did was copy and paste the html for the paypal buttons from the front page to a new "order page". Imagine my embarrassment when I got an email telling me the buttons did not work.
Grrrrrrrrr. Talk about a pissed puppy. All this traffic visiting the nice new site and they couldn't buy a thing. Actually taking the time to click the buttons even though they were just copied and pasted could have saved me embarrassment. Saving five minutes cost me many times that.
Now the point of all this is in everything you do take the time to check each thing and make sure that they work. The same applies to everything you do.
If you join a program take the time to read the faq. You know those strange letters you see in each menu bar on almost every program you join. Stands for frequently asked questions. Taking 5 minutes to review those will pay dividends many times over.
You might be surprised by the tips that most owners have in there to help you get the most from their program. Again 5 or 10 minutes will save you time and effort many times over.
In the long run checking things thoroughly will save you time. Stop rushing. Check your work. Avoid the egg.
Yes, we all are in a hurry and need more hours in a day. Checking out the little things and completing one task before you start another (including the time to check) will save you time over all. Much easier to do it right the first time.
After all you don't want to end up with egg on your face like I did - DO YOU?
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Mike Paetzold is one of the creators of Opt-in Master Course, a complete guide to building and managing a profitable mailing list.
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Most of you that use traffic exchanges have probably seen Stephen Ayer's Traffic Exchange Road Map. If you have not gone there and picked up the free tips from some of the most active surfer's please take the time. Remember, though that the tips are valuable but only if you apply them.
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A quick update on Responder Series. If you use AWeber as your autoresponder you can now transfer the series for sale there directly to your autoresponder. I have also added an additional service - Custom Email Series. If you need a series on a specific topic or maybe for your squeeze page for your product click the link and fill out the form to get a free quote. By the way as per the article above the buttons now work.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
