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We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. This week there are two seminars scheduled for Opt In Master Course and one that Mike will be giving in another venue.

Monday evening at 7 pm Mike will be doing a seminar on tracking and split testing in the Focus 4 the Future seminar room. All Focus seminars are set up to be generic information and will not get into specifics of any one product. You may download the Focus seminar room here. This Tuesday at 8pm est and Wednesday at 1pm we will have Jon Olson of I Love Hits in the Opt In Master Conference Room. Jon is one of the most knowledgeable user of traffic exchanges and will be discussing using splash pages for lead capture and have a general question and answer session. You may download the conference room here. To check the times in your part of the world click here. Also, reminders will be sent to those who have signed up for our seminar alerts. Quick note on Conference Room protocol. Please log in with a real name not an im user name or other alias. Networking with others and getting your name known are extremely important if you want to build trust with people. For the most part people buy from people that they know and have a relationship with so get in the habit of getting your name known.

If you want to know what is changing with Opt In Master Course before the newsletter is published you may check out our blog. You may subscribe to the RSS feed if you use an RSS reader and be instantly notified of changes.

We also have a forum where you can ask questions you may have, share success stories, ask for a critique of your ads and get to know others. Again, networking with others is important to your success.

Here is an article for you. You may use this article as long as it is kept intact and all links maintained. If you are a rebrander of Opt In Master Course you may substitute your link for Mike's when publishing this article.

3 Reasons Why You Should Love Unsubscribes
by Mike Paetzold

If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

Mike Paetzold is the co-author of Opt In Master Course a series of lessons that are designed to help you build a profitable list. You may get more information here.

Finally, the true power of Opt In Master Course is the viral aspect of rebranding this book and giving it away as a valuable gift for new subscribers with your links inside. It will give you the ability to offer true value and build your downlines all in one package. Check out the rebranding area today.

Thanks for your support and we are here to help you build a profitable list.

Mike Paetzold and Tim Whiston