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We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week's conference:
Date and Time: Tuesday May 2nd at 8 pm EDT
Because of my upcoming travels for the Focus 4 seminar there will only be one seminar this week.
This week I would like to try something different for our seminar. Creating a lead capture page or adding a lead capture form to your web site is key to continuously building your list. Bring your url for your pages and lets put the wisdom of the group to work critiquing your lead capture usage.
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder email on Tuesday, you can just open the icon from your desktop and come on in.
The article for this weeks edition is by Mike Paetzold. Feel free to use this article for your newsletter or blog, as long as you include the resource box. If you are a rebrander of Opt In Master Course you may substitute your link for Mike's when publishing this article.
Do You Personalize Your Autoresponder Messages?
by Mike Paetzold
If you live in a small town like I do it is not at all unusual to walk into your neighborhood store and be greeted by name. Just yesterday I went in the local market to pick up some ground beef and the owner addressed me by name and asked if I had been okay. As a matter of fact between a wedding and a bout with the flu I had not been there for a while. Hearing my name and knowing they were concerned are part of why I regularly shop there. Good old customer service.
It is extremely hard to create that same kind of relationship on the internet. A first quality autoresponder though will at least allow you to personalize your messages. You may not know how long it has been since someone opened an email from you or visited your site but you can at the very least address that person by their name. If you collect the name when people opt in to your list then you will have it available when you send out your messages.
The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. For purposes of this article we will use the codes from Email Aces, the recommended autoresponder of Opt In Master Course. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with 'Hello %firstname_fix%! In this case, the person's first name will be inserted where %firstname_fix%. is. Not only that but that particular code will automatically fix the capitalization. If I submitted my name on the form as mike it will automatically change it to Mike.
Personalizing your autoresponder messages will help to improve your response rate. Research has shown that emails that are personalized with the person's first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.
It is important to ask for that information when people are signing up. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization - such as a first name, as well as the email address. If that information is not collected, the autoresponder won't have anything to insert where that code appears in your messages. Then you are stuck with the dreaded Hi Friend greeting. Personally, I opt to just go with a Hi instead of the Hi Friend. Just a personal preference for me.
There are lots of other options within the user panel at Email Aces so take the time to check them out and gather the information to personalize from the start.
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Mike Paetzold is one of the creators of Opt-in Master Course, a complete guide to building and managing a profitable mailing list.
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Check out the forum
There are reviews of the various recommended programs being undertaken. One of the biggest reasons for making this a web based program rather than using something like a rebrandable pdf is to allow it to be kept current. There will be some updates to the course also adding in some more information. Take the time to let your opinions be known.
You may access the forum here.
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Special offer from Robert Puddy of Focus 4 the Future
You may or may not know that Robert is one of my mentors. He has made a generous offer to any member of Opt In Master Course that decides to attend one of the Focus 4 Seminars and buys their ticket through this link . If you decide to attend Robert will make an hour of his time available to you to give you help with any questions you may have. If it is the Dallas seminar I will also make myself available for that hour. Unfortunately that will be the only one I will definitely attend this year although I am desparately trying to arrange a way to get to the one in England.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you'll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you'll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list
through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you'll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your autoresponder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the 'Make Money w/this Book' link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold and Tim Whiston
