Opt In Master Course Newsletter - 01/21/07 January 21, 2007
Posted by Mike Paetzold in : newsletter , trackbackNewsletter - January 21, 2007
Thanks for subscribing to the Opt in Master Course.
I have moved the newsletter to the blog. One of the big advantages of a blog is the interaction. Fell free to leave a comment about what you like and don’t like. Have a suggestion to improve this program? Feel free to let me know.
Seminar information
Topic - What is the marketing funnel?
Speaker - Mike Paetzold
Date - January 30, 2007
Time - 8pm est GMT-5
Homework is needed.
You can download the room here.
Reminder - Seminars will start at 8 pm sharp. They will go 30 minutes with a 15 minute Q & A afterwards. At 8:45 pm I will join the rebranders in the private room. You are welcome to stay and network within the room afterwards if you are not a rebrander.
Seminar Comments
“Thanks Mike, you have made me realise i can be making more money taking advantage of a few things that before I had overlooked, these seminars just keep getting better rebranding Opt In master course has been one of the best decisions I have made.”
Antony Askew
http://www.antonyaskew.com
Future Seminar Topics
These are a few of the topic suggestions which will be addressed in the future.
- Writing - all types
- Focusing your funnel
- Networking
- Autoresponder dos and don’ts
- How to structure a product review
If you have other topics you would like to see added for these seminars feel free to leave them in the comments and I will add them to my list. Interactivity is one of the reasons I use this blog instead of the old static newsletter page.
Also while discussing the seminars I have started a Squidoo Lens on list building called Turbo Boost Your List. Stop by and check it out. If you are a Squidoo member feel free to rate it. By the way see if you can recognize the land mines built into it ;-). There are more than one there. 
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This week’s article is by Mike Paetzold. You can use this article on your blog or newsletter as long as it is reprinted in whole with the links in tact. If you are a rebrander you can substitute your link for mine for Opt In Master Course.
3 steps to use a canned e-mail
by Mike PaetzoldWe all know how easy it is, especially if you are busy or just haven’t developed a confidence in your own writing skills to copy and paste out an e-mail to your list. You are thinking that hey, this e-mail reads great and is much better than what I can write. Or you are just busy finishing a project and haven’t sent out in a bit. Or you are excited about the product and want to mail on it NOW.
There are loads of reasons why you would do this but let me give you a word of warning – DO NOT DO THIS.
It leads to abuse of your list. You start to think “Aha that was easy.” The first time you do it it may even work well for you. After all, when I create a product I try to put a lot into the tools I give to my affiliates. Other owners do too. It is in our interest to give you the best that we can. The more you sell the more we both make. What the owner writes may be better than what you would come up with in the short term but it will have their personality in it not YOURS.
Now I won’t tell you that on occasion you can’t do this. It becomes a problem if you make it a habit. Your subscribers lose your personality and if you are just using these types of things they will soon lose interest.
Now this is not to say that you can’t use the tools the program owners give you as an outline. After all, who knows their product better? Who should know the benefits better?
If you take what they have given you and list 3 things you can use their work to create an e-mail that: a) informs, b)presells the product.
This allows you to give good information to your subscriber and hopefully make some money. That after all is the reason you spent the time, money and effort on building your list.
- Describe the problem – what is the problem that this solves? Tell a story that is personal that brings the problem into focus.
- Describe the pain – what bad things can happen because of this problem? Use personal examples of what has gone wrong because of this problem
- Give them the solution – How does this item avoid the pain you just described? Show exactly how this can help them avoid the pain in step 2.
Do this in your words with your examples. Now your subscriber gets your personality in the e-mail and gets solid information on a problem to avoid.
You have given your subscriber both information to help them and got your sales pitch in at the same time.
Compare that to just using the canned e-mail. If you got 10 e-mails on the same subject which author will you keep reading?
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Mike Paetzold is one of the creators of Opt-in Master Course, a complete guide to building and managing a profitable mailing list.
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Squeeze Page Offer
Opt In Master Course offers squeeze pages for rebranders. However, if you are looking for a first class squeeze page to promote something else I have arranged a special deal just for OMC members. Includes a custom template, your autoresponder code inserted in the page and the copy to create a first class squeeze page at almost 50% off the normal price.
====> Sqeeze Page Special
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Man in Toilet
If you haven’t seen this yet check it out and see if you feel the same as this poor guy. If nothing else consider the marketing behind this promotion. Is there a way you can add this technique to what you do?
====> Man in Toilet
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SplashPoints
Focus Points is changing to SplashPoints. This program will help you to add value to your subscribers and even collect products besides the credit packages offered in the original Focus Points. I will be using this and will even be adding some of my products in for purchase with SplashPoints like the Word Press Made Easy multi-media course. Sign up is FREE!!! If you are a Focus Point user use the same user name as your existing Focus Points will be transferred to the new system. The program won;t be live until some time Monday but if you sign up by tonight you will receive 100 SplashPoints instead of the normal 50.
====> SplashPoints
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you’ll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. I never even touch these funds.
Plus you’ll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you’ll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course. Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.
We have also added the special seminars just for rebranders to add even more value for our rebranders.
Thanks for your support and we are here to help you build a profitable list.Mike Paetzold
Comments»
Mike:
Does the word press made easy ebook or the videos tell you how to install/create an rss feed?
Is the package Mac computer friendly?
Hi Donna
The course is mac friendly. It comprises flash videos and PDF format for the book.
The blog will create the RSS feed itself. If you are looking to create an RSS feed off of something other than a Word Press blog it will not help you do that. Any other questions feel free to contact me.