Newsletter v1 issue 37 September 30, 2006
Posted by Mike Paetzold in : newsletter , trackbackThanks for subscribing to the Opt in Master Course.
I have moved the newsletter to the blog. One of the big advantages of a blog is the interaction. Fell free to leave a comment about what you like and don’t like. Have a suggestion to improve this program? Feel free to let me know.
We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week’s conference:
Date and Time - Octiber 3, 2006 8pm edt
Jon Olson of I Love Hits will be the speaker this week. The topic will be “How to effectively use traffic exchanges”
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.
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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.
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Do you build YOUR list first?
by Mike Paetzold
I see lots of affiliate marketers that are missing the boat. Are you one of them?
Now I run an affiliate program and probably shouldn’t even write this article ;-). After all it is to my advantage as a product owner to let you keep making this simple mistake. But my conscience would bother me so I guess I will finish this article.
First understand that affiliate marketing can be a great way to build a business done right. Unfortunately, most new marketers don’t understand the right way, they want the easy way.
Let me tell you that the easy way works to the owner of the products advantage. You need to capture your customer first.
Let’s take a quick look at what happens if you don’t take the time to set up a sales process and just send your potential customer to an affiliate page.
You end up either making a sale or the person leaves and does nothing.
We will look at what happens if you actually make the sale which is your best case first. You get paid a commission which is good but the product owner gets a customer with the email address and contact information. Who gets to follow up with that person? It’s sure not you.
In the worst case scenario - your potential sale leaves the affiliate site without purchasing - it is even worse. If the product owner is doing what they should be they made an attempt to gather your prospects contact information through a squeeze page of some type.
Again, the owner benefits from your traffic not you.
Now, if you had taken the time to set up a sales process and instead of advertising the affiliate site you advertised YOUR squeeze page it is much different. The person that bought was interested in that item so you probably could have gotten them to sign up to your special report on that topic.
You could still send them there AFTER you had gathered the follow up information. You still get the sale but you now have the contact too.
The person that left without buying may have had enough interest to sign up for your special report. It is entirely possible and even probable that after reading your report and creating the desire for the product that person will go back and buy the product.
If they don’t there just may be something else you recommend (note you are no longer a peddler after your special report but a trusted source) that they will need and buy.
Please take the time to set up your full sales process so you benefit. If not as a product owner I thank you for building my list.
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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.
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There are a couple of seminar videos available for download further down on this blog. If you would like to see more videos from the weekly seminars please leave a comment on the blog. Unfortunately, last week I had a bald moment so I got the video but no audio.
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There is a poll in the forum about the seminars. Before the summer I was doing a second seminar each week at a varying time and date to make them available to more people. I will start them back up if there is a demand. Vote in the poll if you are interested or leave a comment on the blog.
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The new edition of The Nettle is available for download. It has an article on traffic exchanges, a look at the way Nickelmaniax was structured and much more. Download it here.
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I have written a short report on “Why you need a blog”. You can download a free copy here. Discover 5 ways you can use a blog in your marketing.
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If you are having trouble creating your follow up email series Responder Series may be the solution. We offer premade or custom email series. Check it out today.
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Looking for a ghost written viral book? Check out Viral Tool Set.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you’ll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. I never even touch these funds.
Plus you’ll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you’ll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.
Thanks for your support and I am here to help you build a profitable list.
Mike Paetzold
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