2006 November

Newsletter Volume 1 Issue 45 November 26, 2006

Posted by Mike Paetzold in : newsletter , add a comment

Focus - The key to accomplishment

by Mike Paetzold

The one thing in common with all of the successful people I have known is the ability to focus. It is probably the KEY to being successful marketing on the internet.

It is also the absolute hardest thing to do for the average marketer. I know that lack of focus at times has put me at least a year behind where I should be on my marketing efforts.

If you market using free or low cost methods regardless of which way or the product that you market you are consistently bombarded with a variety of ads for an easier, better, guaranteed way to get rich. This causes you to always be changing horses in midstream ( a sure way to get wet:-). After all the two hours I spent promoting the last program hasn’t gotten me rich so this new one must be the one that will retire me.

The very first thing you have to do is decide where you want to go. After all if you don’t know where you are going the odds are real slim that you will get there. For most of us that will be as an affiliate of a program at least to start with. It is how I do it and most successful people ,even the program owners, use affiliate programs for additional income.

If this is the way you decide to go make sure that you avoid the biggest mistake. Learn to focus on the primary thing it takes to be successful. Promote YOU.

Everything you do to market any program ask the question “How can this promote me?” There are lots of ways to do this but if you grasp the concept that everything revolves around promoting you and that becomes your focus then you will be amazed at how things change for the better.

As long as you and your business are the focus of your marketing efforts good things will happen for you.

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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

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There are a couple of seminar videos available for download further down on this blog. If you would like to see more videos from the weekly seminars please leave a comment on the blog.

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Important Member Update

There have been some major changes in the recommended programs in Opt In Master Course. The traffic exchange section has had 3 changes, List Lotto has been added to the list builder section and the co-registration section has been beefed up with more information on using them. Please check out the course at the link in the email that brought you here.

There are more updates coming. Opt In Master Course was created as an online course primarily so that it would and could stay current with the changes that are the only constant in marketing on line.

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Soren Jordensen has announced that he will be closing Viking Safelist. You can now use unlimited credits per day through the end of the month. If you have credits in Viking Safelist please use them up asap as they will be closing December 1. I am looking for good credit based safelists ideas and am currently going through a review of all the recommended programs in Opt In Master Course. Please post any suggestions in the forum.

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Look for a section to be added on properly using forums soon. Forums can be a good source of targetted traffic to your squeeze page when used properly. They are also evolving and one of the newest is Conquer Your Niche from Russell Brunson. It is not only a forum but almost like a traffic exchange. You earn credits for posting and reading posts that allow your ad to be rotated on the site. Due to this it is extemely active and a nother source of targetted traffic for you. Check out Conquer Your Niche today.**********************

Are You Leaving Money on the Table?

OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.

Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you’ll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.

Plus you’ll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!

There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.

And of course as a rebrander you’ll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.

Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.

Thanks for your support and we are here to help you build a profitable list.

Mike Paetzold

Newsletter Volume 1 Issue 43 November 12, 2006

Posted by Mike Paetzold in : newsletter , add a comment

Archive

Welcome to the Opt In Master Course Newsletter Volume 1 Issue 43 .

Thanks for subscribing to the Opt in Master Course.

We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week’s conference:

Date and Time - November 14, 2006 8pm est

Speaker - Robert Puddy - co-owbner of Focus 4 the Future.

Topic - “Converting Freebie Seekers into Buyers ”

Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.

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Safelists - Do they work?

by Mike Paetzold

The answer is …..

It depends on you. Like any tool, if used correctly it can be very effective. If misused it is absolutely worthless. The same can be said for many of the free and low cost methods of promotion.

You wouldn’t use a hammer to cut a board in half and you wouldn’t use a saw to pound a nail in. The two together can be extremely effective in building something if you use the saw to cut and the hammer to pound though. If you used them the first way you would say they don’t work, the latter way they do.

Now that leads to another question doesn’t it?

How do you use them effectively?

First, pick the right type of list. If you can submit to hundreds at once and delete the email without effort then the odds are against you getting much use of them. It does sound great to automate everything but if you can everyone else can too. Waste of resources in my book.

Using credit based safelists is the first key to making them effective. It takes a bit of work on your part because you do have to login, post your ad to each one. You can’t click one button and mail hundreds of thousands.

More importantly, you need to actually read the emails to get credits so that you can get your emails read. No credits in your account you can’t mail to others. It really takes it back to how they worked originally before the automation came in.

The second part to making them effective is look at the market you are getting there. (This applies to any of these type resources.) Why are people a member of a safelist? One reason - to promote their product or program not to buy yours.

Target your offer to something that they need to do that and all of a sudden they do have an interest in what you are promoting. Offering a course or ebook to more effectively market their product will work. They want to market better.

Of course, you want to deliver this to them through an autoresponder so that you get the chance to build an ongoing relationship. That is where you will market your products or programs - to a warm audience.

Now you still need to do the normal marketing things - testing your headlines, test your copy, test your email series, etc. but by using a saw as a saw and not a hammer, safelists can be effective for building your list. Then it is up to you to monetize it. We can help you there.

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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

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There are a couple of seminar videos available for download further down on this blog. If you would like to see more videos from the weekly seminars please leave a comment on the blog.

**********************

Important Member Update

There are more updates coming. Opt In Master Course was created as an online course primarily so that it would and could stay current with the changes that are the only constant in marketing on line.

**********************

Soren Jordensen has announced that he will be closing Viking Safelist. You can now use unlimited credits per day through the end of the month. If you have credits in Viling Safelist please use them up asap as they will be closing December 1. I am looking for good credit based safelists ideas and am currently going through a review of all the recommended programs in Opt In Master Course. Please post any suggestions in the forum.

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Mike Filsaime just put out a free report that you should read called “The Death of Internet Marketing” There is no OTO, or anything to buy. He does pay everyone a $1 per download to promote it to others. You will get on a special list and I am sure he will be using it in the future. He is a marketer and a darn good one. That being said, it is worth the read and brings up some very interesting points. I recommend you get it whether through this link or some one else’s but get it and more importantly READ IT.

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Just a note - I recently had a chance to get a half hour consult with Ray Edwards. I am changing the sales letter on Word Press Made Easy and will be removing the special discount offer some time this week. If you don’t have a blog you should and this course can help you. I use blogs extensively for a variety of things and love Word Press for them. If you don’t have a blog because you just think it is beyond you I recommend you take advantage of the discount before it is gone.

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Are You Leaving Money on the Table?

There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.

Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.

Thanks for your support and we are here to help you build a profitable list.

Mike Paetzold

Newsletter Volume 1 Issue 42 November 5, 2006

Posted by Mike Paetzold in : newsletter , 2 comments

Archive

Thanks for subscribing to the Opt in Master Course.

I have moved the newsletter to the blog. One of the big advantages of a blog is the interaction. Fell free to leave a comment about what you like and don’t like. Have a suggestion to improve this program? Feel free to let me know.

We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week’s conference:

Date and Time - November 7, 2006 8pm est

Speaker - Mike Paetzold

Topic - “Generating target traffic to your squeeze page”

Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.

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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.

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3 ways to generate very targeted traffic

by Mike Paetzold

You know you need to build a list. You build a kick butt opt in or squeeze page but how do you get someone to see it.

Understand that just because you have a page on the web it doesn’t mean anybody will ever see it. If no one sees it no one signs up. No one signs up and you got no list. Vicious circle isn’t it.

Let’s talk about 3 different ways of generating very targeted traffic that don’t need the big G (Google - whether it be SEO or PPC).

Articles are one of the easiest ways to generate traffic to your opt in form. Submitting articles to the directories and having them picked up on a regular basis will get you traffic. You should always write articles that are informative but leave the reader wanting just a bit more, Like Paul Harvey says “Now here’s the rest of the story” and of course every one wants to know “the rest of the story”.

The great thing with this type of traffic is that the person already sees you as a valued resource when they click through off your signature file. Your percentage of people that opt in from this type of traffic will be higher than any other form of traffic.

There are a couple of good reasons for this. First you are an author and that gives you immediate credibility. Second, the article was on another site or newsletter and they have automatically added their credibility with the reader to it by using it.

The second one is your forum signature. If you are active in a particular forum and have built up credibility in that forum have a signature file that leads back to your sign up page. Again, this is high quality traffic because the person following that link already has an opinion of you from your input in the forum. Leverage your credibility always.

Now, this does not mean go out and spam forums. Use this in forums in which you participate. If you are not a participant or just do drive by spam posts no one is going to have built a relationship with you and this will not help you.

Third use a blog in conjunction with the social networks. My Space has millions of people using it every day. The problem is that My Space is very fussy about commercial use of their site (except by them). If you are writing articles and submitting them already post them on your blog also. Go to My Space and add a post to your blog their that you just put up a new article on your main blog and link to your blog. You haven’t violated the rules, you get a good back link depending on how active you’re my Space page is and all you’re my Space friends will see it when they come visiting.

Hey if an Old Bald Guy can use it anyone can.

There you have 3 different ways to generate very targeted traffic to your kick butt squeeze page. Go get those signups.

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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.

**********************

There are a couple of seminar videos available for download further down on this blog. If you would like to see more videos from the weekly seminars please leave a comment on the blog.

**********************

There has been the first of many important changes to Opt In Master Course. If you use AWeber as your autoresponder you can now use Opt In Master Course as a vehicle to add your subscribers directly into your ar there. Look for some more important updates over the next few weeks. One of the major reasons for making Opt In Master Course an online course was to be able to always keep it current.

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Soren Jordensen has announced that he will be closing Viking Safelist. You can now use unlimited credits per day through the end of the month. If you have credits in Viling Safelist please use them up asap as they will be closing December 1. I am looking for good credit based safelists ideas and am currently going through a review of all the recommended programs in Opt In Master Course. Please post any suggestions in the forum.

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Another item that will be addressed in Opt In Master Course rewrite will be using membership sites to build your list. I am in the process of building two additional membership sites of my own. (Yes you can be sure I will let you know.< wink >) Part of the advantage of using membership sites in your business model is that you can leverage one to help populate the next site.

The problem to date has been that the scripting can be quite expensive. You see quite a few of the Butterfly sites but that software and info costs almost $1500. A bit out of some peoples price range but definitely worth it to those that have used it. Robert Puddy has just launched a new script that I am personally using. I wrote about it in a special update last Friday. If you are interested in using this business model he is offering a $200 discount for the launch. I am not sure how long you will be able to get this discount so you should check it out here. The discount coupon is only good until Monday.(LFM001) and if you get in before they are gone he is giving a free ticket to the Focus 4 seminar in Dallas in March. Those are linited so don’t delay. I still have 3 bonuses of my own for purchasers. (Installation of the script on your server and one hour of consulting.)

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Tim Whiston and his partner Jennifer Herrold have released their new product “The Redmond Files”. This is a unique product and addresses a problem that we all have - Organization and Focus. Take the time to check it out today.

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Are You Leaving Money on the Table?

OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.

Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you’ll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.

Plus you’ll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!

There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.

And of course as a rebrander you’ll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.

Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.

Thanks for your support and we are here to help you build a profitable list.

Mike Paetzold