Newsletter Volume 1 Issue 40 October 21, 2006
Posted by Mike Paetzold in : newsletter , add a commentWelcome to the Opt In Master Course Newsletter Volume 1 Issue 40 .
Thanks for subscribing to the Opt in Master Course.
I have moved the newsletter to the blog. One of the big advantages of a blog is the interaction. Fell free to leave a comment about what you like and don’t like. Have a suggestion to improve this program? Feel free to let me know.
We will be publishing a weekly newsletter to keep you abreast of changes and aware of the seminars we are having. Here is the info for this week’s conference:
Date and Time - Ocyober 24, 2006 8pm edt
Speaker - Mike Paetzold
Topic - “Constructing your follow up series”. This week I would like to do something different with this seminar. I would like to take an attendee and have us brainstorm out their email series. Do a hands on typ deal. If you would like to be the test case - leave a comment on this post with the series you need and I’ll pick one person from those that comment.
Click here to access our conference room software and save it to your desktop. This way, when you get the reminder e-mail on Tuesday, you can just open the icon from your desktop and come on in.
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The article this week is from Mike Paetzold. You may use this article for your newsletter, blog, etc. as long as it is used in its entirety and the links are maintained intact. You may substitute your link for Opt In Master Course in it if you have rebranded the course.
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Create a powerful follow up series in 5 steps
by Mike Paetzold
One of the most common questions that comes up time and time again in the seminars I do is “How do I create an email series?”. If I had a dollar for each time I have been asked that I would have quit my job sooner.
Here are 5 steps to as Larry the Cable Guy says “Git ‘r done.”
Step 1 -Decide on a purpose for the series.
You can use it to warm up your list, sell your product or deliver an ecourse. Once you have decided on the purpose of this series move to step 2.
Step 2 - Outline what your series will cover.
If you are doing this for a product squeeze page make a list of benefits. If it is an ecourse make a list of topics. If it is a warm up series make a list of the products you recommend.
Step 3 - Time to write.
Take the list from the previous step. Write an email for each benefit if you are doing a product. Write each section of the ecourse that you have delineated. Write an email on the topic addressed by the products you promote.
Lets expand a bit on each of the three as each will be a bit different.
Product - You have created a list of the benefits now create a short story that will show that benefit and why it is important.
Ecourse - Design your lessons to follow in order and always add a preview for the next topic in the series. Create a need to discover more to get your next email opened. Add a signature line for a product that fits that topic.
Warm up series - Take the product list you created and create an information email about the problem that each product solves.
Step 4 - Walk away from the series for at least a few hours. This will allow you to come and review what you have written from a new perspective. Do your editing and add in the personalization items for your autoresponder.
Step 5 - Upload the series to your autoresponder and test it out. Please check all the links to be sure they work.
That is the 5 steps to getting your email series created. Now as Larry the Cable says “Git ‘r done.” No more excuses < wink >.
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Mike Paetzold is the co-creator of Opt-in Master Course and specializes in helping people build a profitable list.
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There are a couple of seminar videos available for download further down on this blog. If you would like to see more videos from the weekly seminars please leave a comment on the blog. Last week’s seminar with Robert Puddy is available online. . View it here. The video is 30+ minutes so be patient when allowing it to load.
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There has been the first of many important changes to Opt In Master Course. If you use AWeber as your autoresponder you can now use Opt In Master Course as a vehicle to add your subscribers directly into your ar there. Look for some more important updates over the next few weeks. One of the major reasons for making Opt In Master Course an online course was to be able to always keep it current.
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The topic this week for the seminar is writing emails. Michael Rasmussin has releases a series of free videos on writing your emails. If you have not already signed up there please do so now. You can acess them here. Pay attention to the whole process of a free gift and the upsell. You can get it free but like discussed in last weeks seminar you will go through a membership process and be given the ability and a reason to promote the free gift. This is a great way to leverage your list building. Check out the seminar from Robert Puddy for more details.
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I just wrote a report on blogging. It is titled “Why do I need a Blog?” You may download a copy here.
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Are You Leaving Money on the Table?
OMC is a great educational resource, and anyone who wants to learn how to build a professional mailing list is welcome to use this service at no cost what-so-ever. But the real power of this system is the explosive viral potential of our rebrander option.
Remember, when you make the very wise decision to rebrand your copy of the Opt-in Master course, you’ll earn $27 every time you sell a rebrander package to another marketer. This payment will go directly into your paypal account. Mike and I never even touch these funds.
Plus you’ll be able to insert your own referral IDs right into your own copy of the Opt in Master Course before distributing it. So anyone you give the free course to will join our recommended programs list through your referral URLs!
There are currently 23 programs in the Opt in Master Course that YOU can earn viral traffic and affiliate commissions from. Even more great programs will be added over time.
And of course as a rebrander you’ll have access to six list-building splash pages and your own OMC sales page that sends prospects straight to your auto responder after they request your customized copy of this course.
Open up your copy of Opt in Master Course right now and click on the ‘Make Money w/this Book’ link to learn more about becoming a rebrander.
Thanks for your support and we are here to help you build a profitable list.
Mike Paetzold
